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Digital marketing has become the go-to marketing strategy for small businesses and enterprises alike. You’ve probably heard about digital marketing before, but it encompasses many different strategies for businesses.

Digital marketing is a vast umbrella term that covers multiple areas, from SEO to blog writing and distribution channels to budgets. This post will cover everything you need to know about digital marketing, including its benefits, the various types, and how to embrace it in your own business.

This guide will discuss:

What digital marketing is
The benefits of digital marketing
Types of digital marketing
How to do digital marketing

What is digital marketing?

Digital marketing is the use of digital channels to market products. Also known as online marketing, Digital Seo Ranker promotes brands and connects them to potential customers via the Internet. It takes many forms, including:

Search engines
Websites
Social media
Email
Mobile apps
Text messaging
Web-based advertising

Digital marketing uses the same principles as traditional offline marketing but in a digital space. It relies on consumer data to find a business’s target audience and deliver the most relevant messaging possible. This is effective, but digital marketing is so popular that the biggest challenge today is learning how to stand out from the crowd.

Fortunately, digital marketing works for both approaches. Whether you’re targeting businesses or consumers, digital marketing will help you streamline the marketing process for results.

Plus, digital channels remain on the internet for as long as you maintain them. People will continue to find your content again and again long after you’ve posted it. This amounts to greater staying power than a temporary TV ad.

Traditional marketing is more ephemeral because it only plays at certain times — and usually outside of your control — before it’s gone forever. A newspaper ad doesn’t run continuously unless you keep paying for it, and then it disappears when people recycle the paper or toss it in the trash.

Whether you have a small business or you work at a big business that’s trying to cut costs, digital marketing is the way to go.

Results are measurable

Digital marketing comes with a host of analytics opportunities that traditional marketing just can’t match. You can track the number of conversions and leads, visits to your website, and much more — giving you plenty of valuable insight to help grow your business. For example, digital marketing allows you to:

Measure social media engagement with built-in analytics.
Track the organic traffic and SERP rankings of every blog post.
Pull accurate data on paid ad views, clicks, and conversions.

Traditional marketing doesn’t allow for further engagement and only allows for one-way communication. However digital marketing allows you to chat one-on-one with customers. You can engage with them directly on a blog or social media post to learn how they found you, what they think, and what they need. This gives you both quantitative and qualitative information on your marketing efforts, which is worth its weight in gold.

Easier personalization for customers

Customer data is the foundation of digital marketing. Because it requires so much data, businesses naturally learn a lot about their ideal customers during a digital marketing campaign. Thanks to this data, it’s never been easier to personalize your marketing campaigns.

For example, businesses use customer data to:

Monitor the behavior of their social media followers to see which types of content and post formats they prefer.
Segment customers based on their demographics, which makes it easier to personalize messaging based on their pain points.
Address customers by name in email campaigns.
Acknowledge key events like customer birthdays and anniversaries.

Types of digital marketing

Digital marketing is so beneficial because of its flexibility. It comes in various forms, which gives businesses more opportunities than ever before to connect with their target audiences. Let’s look at the 12 key types of digital marketing.

Businesses use content marketing to attract leads and convert them into loyal customers. It’s also an effective strategy because it offers potential customers something for free, which entices them into (hopefully) making a purchase at some point.

Like digital marketing, content marketing also comes in many forms, including:

Blog posts
Ebooks
Link building
Guides
Infographics
Audio content, like podcasts
Video content, like YouTube Shorts

Content marketing is not only affordable, but it’s also effective. In 2022, 80% of marketers thought their content marketing strategy was very successful. It’s no wonder why the content marketing industry is projected to be worth $107 billion by 2026.

Businesses also have to consider on-page and off-page SEO, as well as technical SEO. On-page SEO focuses on optimizing aspects of your website that users engage with. This facet of SEO leans heavily into keyword research. With the right list of target keywords, you can optimize your web copy to answer your audience’s most important questions.

Finally, technical SEO looks at the back end of your website and the coding of each page. Search engines crawl the back end of your site code to determine SERP rankings, so you’ll need programming knowledge to optimize this. With technical SEO, you’ll look at page speed, image compression, and metadata to ensure you’re set up for SERP success.